Sunday, 3 February 2013

24JAN Diane Ghirardo: Industrial Wastelands


Architecture after Modernism, Chapter: Industrial Wastelands” by Diane Ghirardo. Thames & Hudson, Fall 1996, p. 171 - 193
Bara Safarova

Introduction:
The material to be reviewed is the introduction to the Chapter Three of the Architecture after Modernism book by Diane Ghirardo: Reconfiguring the Urban Sphere and the first of it's three parts: Industrial wastelands. The chapter is concerned with the industrial 'ruins' and social gaps left after the departure of an industry from a city. The aim of the text is to show different redevelopment approaches to varied 'industrial wastelands'. Overall the author concludes that large leftovers present large problems.
The text is insightful, the author shows various examples, categorizes them by size and industry, explains causes for the obsolescence and solutions in varying depth. The approaches are described at both political and architectural levels, which supports the argument. There are exciting yet slightly diverting moments where the author discusses the role of architects. The main argument is that small redevelopments come out as delightful and elegant, and big redevelopments result in controlled, privately owned, and detached non-cities.

Objective part:
Ghirardo starts by pointing out that in the last hundred years there has been a shift in what commissions architects take on or disdain: e.g. industrial buildings or minimalls (previously of no interest to architects, who criticized the décor of a suburban mall and failed to recognize the social needs it addressed). Today architects fight for large industrial redevelopment commissions.
She continues by explaining how today's mobile economies allow companies to move around the globe in search for cheaper labor and taxes abandoning buildings ('wastelands'). She outlines three main approaches: refurbishment for consumption, demolition for entrepreneural set up of light industries which leads to gentrification, and - the argument of the chapter - that large re-development sites present big problems.
Examples in support of the argument follow: Fiat Lingotto, a counter example: Iba at Emscher Park represents a bottom up approach. Obsolete ports form another supporting example. The main example describes in detail London Docklands.
The chapter continues with examples of urban interventions, and contrasting medium and small size office buildings, parking structures, etc. which are not part of this summary. Ghirardo comments that: “The small, individual projects … are overwhelmingly distinguished works of architecture, which are elegantly inserted into their surroundings.” The chapter ends with her main point about massive urban interventions: they result in privately controlled, socially disconnected and discriminatory spaces.

Critical part:
The reviewed part of the text is the introduction and a series of examples of large redevelopments. This is followed by parts concerning urban and small redevelopments, which further help support the main argument: large interventions result in socially irresponsible corporate non-cities.
It is helpful for the argument that Ghirardo shows how top down and bottom up approaches lead to unsatisfactory results. The majority of examples are top down methods, which perhaps reflects the ratio in reality, a table showing a list of all examples known would have supported her point to the dot. She assesses built schemes, which gives her supporting points validity. She explains the process in varying depth depending on the complexity of the project. She divides the cases into categories as follows: redevelopment into a place of consumption (Fiat), bottom up approach (Iba), the docks. She does not expand on the category mentioned in the introduction: redevelopments leading to gentrification, which is a shame.
In her first example Ghirardo explains how Fiat Lingotto left a large complex with little infrastructure and a lot of unemployment and how turning it into a center for consumption excluded the working class, did not provide much employment and the city ended up paying for the additional infrastructure after all the years of subsidizing the firm. In this example Ghirardo makes a very clear point that large firms take subsidies from cities in exchange for providing employment, but the moment they leave, there is no law that would enforce a social responsibility onto them.
Iba at Emscher Park represents a bottom up approach, where residents were involved in adapting the industrial complex. Ghirardo comments that: “These were not ideal and broad-scale programs, but actions that could be reasonably undertaken in a brief period of time.” This example makes a weaker point, however it is important to mention that there are approaches that result in socially responsible projects, which are not sustainable financially. This point would perhaps deserve more attention and elaboration, so that the author's position was clear.
Obsolete ports form another supporting example. The frequent approach is to turn them into shopping malls to make up for the loss of taxes and jobs. The example repeats the Fiat case approach. The repetition of approaches in different instances re-inforces Ghirardo's argument.
The main example is the London Docklands, where she unfolds the full history of the rise and decline of the original industry, spends time explaining the lengthy political struggles, setting up an agency responsible for the redevelopment and it's strategy to find an investor, the investor's strategy to find tenants and finally the brief role of the architect. By simply describing in detail the processes and showing the years pass by, the author manages to give the reader a real sense of how much risk and uncertainty there is in making big decisions about large areas of cities. The reader gets a fair sense of the financial rules of this kind of 'monopoly game'. The point where Ghirardo finds the main argument in the very developer's press release is a sad moment of realization for the reader and an excellent way to argue a point: “Signature architecture serves as an important instrument for two related goals: marketing office space and focusing criticism on form.” Ghirardo yet again makes a point about the fact that cities are trying to re-gain loss of revenue and employment. To do so councils try to attract large investors, in this instance by creating an 'Enterprise zones' clear of planning requirements and with tax benefits. This approach led to unbalanced relationship between the investor and the city, the enterprise zone became detached from it's 'host city' and yet again ended up catering mostly for the money-spending layer of society.
The main body of the text, where Ghirardo describes examples in support of her argument is mostly clear and somewhat marches in one specific direction. The introduction to the chapter, where Ghirardo talks about the shift (architects now take on mundane commissions and industrial redevelopment projects) is pointing towards a discussion about the role of architects. It seems that the author is blaming architects for participating in these colossal interventions. But it is not the architects who have the power to make decisions whether to build bottom up or top down or decide the program of the proposals. They are, as she find later in the press release, mere puppets in the hands of huge corporations. The parts concerning the role of architect slightly dilute otherwise well argued point.
Reading the article made me aware of the political and institutional level of decision-making, the time frame and the involvement of architects. It has yet again contributed to my opinion that architects, master-planners or other development practitioners should be involved in earlier – political stages of projects to mediate between the financial interests and the welfare of the community and the planet. 

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