Wednesday, 8 December 2010

Changing places - visit to material recovery company

Sumita Sinha took us to Powerday material recovery company in Willesden


Mindblowing for the following reasons: 
A/ they make profit twice
B/ they make profit twice 
- i.e. once when they are paid to take away the rubbish from a construction site
- second time, when they re-sell the end products 


C/ this business works, and it is making profit twice
D/ this is not a local/national or whatever incentive, this is business


I owe an apology to London, I was convinced - as massaged by all the greenpeace alikes conspiracies - that the recycling trucks were just to make us feel better. Collecting separately, but then dumping into same landfill. NOPE. AND IT IS GOOD BUSINESS.  


They did mention however, that not all council are as mindful at the "out" end as they might appear on the "receiving" end. 
So some might not recycle as much as they collect. 
Some councils recycle more on the out end then they appear on the "in" end. and so on. 


Great news. 
watch video


pic courtesy of Powerday

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